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This session will focus on current market trends and the practical, concrete skills psychologists need to reach potential clients and connect with referral sources who could benefit from psychological services.
Participants will learn how to use basic marketing principles and techniques to build relationships, communicate relevant information that can facilitate effective healthcare decision-making, develop new services to meet emerging community needs, and make the best use of resources to remain viable in the evolving marketplace.
Special attention will be given to multi-channel communication and how practicing psychologists can use websites, social media, and other electronic tools to create a win-win-win scenario, benefiting psychologists, the profession, and the general public.
Dr. Ballard will provide specific examples of how practitioners can use social media platforms such as LinkedIn, Facebook, and Twitter, the opportunities and challenges these technologies present, and risk management strategies for addressing clinical, legal, and ethical issues that may arise.
Learning Objectives
This program is designed to help participants…
- Identify emerging needs and challenges by conducting internal and external environmental analyses
- Apply marketing and communication strategies that are effective, yet ethically and professionally appropriate
- Explain how the appropriate use of web-based communication technologies can benefit psychologists, the profession and the general public
- Explore the clinical, legal and ethical issues that may arise when psychologists use social media technologies and describe risk management strategies
- Identify communication channels and techniques to fit their client population and professional activities
- Create an action plan for starting to apply new marketing and communication strategies to their professional activities
Presenter: Dr. David Ballard
David W. Ballard, PsyD, MBA, currently serves as Assistant Executive Director for Marketing and Business
Development at the American Psychological Association and the APA Practice Organization. In this capacity, he designs and directs efforts related to health and well-being in the workplace, works to enhance psychology’s position in the marketplace, provides research and development and strategic consultation to further the Practice Directorate’s marketplace agenda, and oversees the development of resources to help psychologists build, manage, market, and diversify their practices. Dr. Ballard spearheads the Psychologically Healthy Workplace Program (PHWP), a collaborative effort between the American Psychological Association and the APA Practice Organization, designed to help employers create a workplace culture that promotes employee well-being and organizational performance.
Development at the American Psychological Association and the APA Practice Organization. In this capacity, he designs and directs efforts related to health and well-being in the workplace, works to enhance psychology’s position in the marketplace, provides research and development and strategic consultation to further the Practice Directorate’s marketplace agenda, and oversees the development of resources to help psychologists build, manage, market, and diversify their practices. Dr. Ballard spearheads the Psychologically Healthy Workplace Program (PHWP), a collaborative effort between the American Psychological Association and the APA Practice Organization, designed to help employers create a workplace culture that promotes employee well-being and organizational performance.
This course is worth 6 CPA Continuing Education Credits.
Important Information for Attendees
- There is parking behind the venue, in the underground and in the parking lot beside it.
- Attendees should purchase their parking pass from the front desk as it will be $12.50 all day rather than $2/half hour.
- We will go from 9am to 4pm exactly. There will be a welcome coffee in the morning, lunch, and an afternoon coffee break only.
- Participants should feel free to bring their laptop computers in order to follow-along or to implement what they are learning. Wireless internet connectivity will be available in the room free of charge.
- You can book your accommodation with the Park Inn & Suites at our corporate rate. When you call, you must quote the "BC Psychological Association" Preferred Corporate Rates (download this PDF for additional information).
Cancellation Policy
Cancellations must be received in writing by September 12, 2011. A 20% administration fee will be deducted from all refunds. No refunds will be given after September 12, 2011.
September 23rd, 2011 9:00 AM through 4:00 PM
Park Inn & Suites on Broadway
898 West Broadway
Vancouver, BC V5Z 1J8
Canada
898 West Broadway
Vancouver, BC V5Z 1J8
Canada
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