Es importante saber que para insertarse laboralmente en cualquier profesión, uno necesita hacer lo que se llama “marketing personal”. De hecho cuando participamos de entrevistas laborales, hacemos marketing personal, cuando rendimos examenes orales en cierta medida hacemos marketing personal (ya que intentamos demostrar al otro lo que sabemos e intentamos convencerlo de que nos estudiamos todo)… por lo tanto TODO es marketing… porque estamos en una sociedad que prioriza el consumo. Pero en cuanto al Exito, creo que habria que redefinir el termino exito. Que significa Exito en realidad? Ganar mucho dinero, ser conocido y popular en el ambito, o que? Creo que la mejor brujula para orientarse hacia el propio exito es saber hacia donde queremos ir, que queremos hacer y cual es nuestro deseo en relacion con nuestra profesion. Habra psicologo exitosos porque trabajan en un hospital ad honorem y se sienten gratificados, otros porque ganan muy bien y se pueden montar un consultorio propio, otros porque simplemente ayudan a la gente.. cada uno tendra que descubrir que es lo que los hace sentir exitosos e ir hacie ahi.

Los internautas preguntan a Alberto Benbunan

 

 

anapiccola

1. 19/10/2011 - 11:07h.

 

¿Sustituirán completamente las redes sociales al correo electrónico?

 

Hola Anapiccola. Yo creo que no lo sustituirán. Para mi la primera plataforma de red social digital fue el correo electrónico, ya que fue la primera "estructura social compuesta por personas"... hoy en día todas las redes sociales te envían notificaciones a tu correo, e incluso puedes responderlos respondiendo el correo sin necesidad de acceder a la página de Facebook o Linkedin. Esto significa que estos movimientos reforzarán el correo como nuestro "centralizador" de bandeja de entrada. Incluso Facebook con su nuevo Facebook email quiere hacerle la competencia a Gmail, Yahoo! o Hotmail apoderándose del "gestor de correo" y de la "Bandeja"... pero tendrá que aplicar muchas mas funcionalidades para que dejemos nuestro correo... no crees?

marketing para la práctica de psicólogos

Estrategias de marketing para una práctica de la Psicología

Richard W. Sears

Wright State University 

INTRODUCCIÓN
Algunos psicólogos consideran que organizaciones de atención de salud han llevado a la libertad y la rentabilidad de la práctica de la psicología de manera independiente. Sin embargo, hay un gran número de psicólogos que efectivamente la utilización de estrategias creativas de marketing para mantener prácticas próspera.En este artículo, voy a explorar varias opciones para la comercialización de una práctica de la psicología, y hablará sobre la importancia de la segmentación y dirigidas a las poblaciones específicas de los clientes.
ESTRATEGIAS DE MARKETING PARA UNA PRÁCTICA PSICOLOGÍA

Connected: Effective and Ethical Marketing Strategies for Psychologists

Early Bird Deadline: July 31, 2011.

Register by credit card: scroll to the bottom of the page and click on "Register Now". Please log in before completing the registration form.   

Register by cheque: complete this form, and mail it to BCPA with a cheque (not post-dated).

This session will focus on current market trends and the practical, concrete skills psychologists need to reach potential clients and connect with referral sources who could benefit from psychological services.

Participants will learn how to use basic marketing principles and techniques to build relationships, communicate relevant information that can facilitate effective healthcare decision-making, develop new services to meet emerging community needs, and make the best use of resources to remain viable in the evolving marketplace.

Special attention will be given to multi-channel communication and how practicing psychologists can use websites, social media, and other electronic tools to create a win-win-win scenario, benefiting psychologists, the profession, and the general public.

Dr. Ballard will provide specific examples of how practitioners can use social media platforms such as LinkedIn, Facebook, and Twitter, the opportunities and challenges these technologies present, and risk management strategies for addressing clinical, legal, and ethical issues that may arise.

Learning Objectives

How can psychologists best market themselves?
(August/September 2010 Issue)
By Ami Albernaz
Between the down economy and managed care woes, many psychologists have been rethinking their practices and questioning how to give them a boost. The way forward, though, might not be so clear: Does it take Web skills? Should you write a book or do something you might not have considered? New England Psychologist spoke with practice consultants as well as psychologists who have successfully raised their profile to get their advice. Not surprisingly, making the most of the Internet is a big piece - but it's not the only one. Here are seven tips for getting your name out and bringing in clients.
1. Build an online presence. If you don't have a Web site already, now is the time to build one. Not tech-savvy? Hire someone to do it. "Most psychologists who haven't been around for 30 years and built up a strong presence in a town where everyone knows them have a hard time succeeding if they don't have their own Web site," says Joe Bavonese, Ph.D., a Royal Oak, Michigan psychologist and co-director of Uncommon Practices, a firm that offers business and marketing consulting to psychologists.
Bavonese recommends getting in directory listings and tapping into social media sites. "The whole idea is that you're searchable; people can look and are able to find you."
Richard Grossman, Ph.D., a Brookline, Mass. psychologist, had the foresight to build a Web site for his practice when the Internet was first starting to catch fire.
"I'd cut myself from main referral source, which was Mass. General Hospital [where he had worked for seven years in the 1980s], and thought for years about a way to get other referrals," he says. "I thought I could do this and could do it on my own terms."
Grossman posted essays he'd written on topics within psychology to the site. The essays helped clients figure out whether or not Grossman's services could be a good fit.
"The site allowed me to have the kind of practice I wanted to have in terms of numbers, but it also selected a group of people I wanted to work with - and that I loved working with - without my having to weed through 100 people I didn't want to work with," he says. "My practice is very long-term, so I'm not as into a volume situation. If I get one or two clients a year that are a good match, that's enough for me."

Internet Marketing for Psychologists: Advertising and Promoting Your Business Online Using a Website, Search Engine Marketing, Social Media, Google, ... Angie's List, LinkedIn, SEO, and More! [Paperback]

Nick Holliday (Author)

5.0 out of 5 stars  See all reviews (1 customer review) | Like(0)

---

Price: $19.67 & eligible for FREE Super Saver Shipping on orders over $25. Details

In Stock. Ships from and sold by Amazon.com. Gift-wrap available.

Want it delivered Thursday, October 20?  Order it in the next 13 hours and 35 minutes, and choose One-Day Shipping at checkout.  Details

1 used from $18.69

Marketing for Psychologists: Why You Should Focus on Google